Friday, September 14, 2012

EBooks on Mobile Phones?

Parents, imagine the following plausible scenario:
It is vacation time. Maybe this is a long-haul flight or a long road trip. In the madness that is last-minute packing the story books for kids are forgotten. Horror of horrors, the tablet device is forgotten too! Kids have no recourse to "infotainment".
This does not happen at vacation time alone, there are other "real" scenarios that are very common:
Parents spend a ton of money and buy paper books, especially picture books for small children. The small children then proceed to mistake the book for a chew toy, rendering it pretty much useless for any future instructional or entertainment value.
The solution:
Now, imagine if parents could buy books just one time and have it delivered to any digital device - tablets and smart phones, regardless of the operating system powering it, the display size or the display type. Mercifully, such a solution exists!
Umachi Books has partnered with Mobile Veda to revolutionize the way kids read books.
Mobile Veda's flagship mobile content publishing platform, Fublish – Futuristic publishing - enables books, magazines, journal publishers to publish on digital formats suitable for Apple iPAD, Android Tablet, Amazon Kindle Fire,… and setup digital store fronts to extend global readership, almost instantly!
Umachi Books run on Fublish and can be accessed on all devices, rendering the above nightmare scenarios obsolete. Umachi picture and adventure books on Fublish have in-built DRM, razor-sharp text and images and integrated social media rating/comments. The Apple iPad/iPhone, all Android tablets/smart phones and the Amazon Kindle Fire Tablet are supported.
This is how it works:
1. Download Fublish from the mobileveda site - or from the iTunes store
2. This installs Fublish on the handheld device
3. Look for the category “Umachi Books”
4. Purchase the books online
5. Turn it over to kids to enjoy!
Sripriya(Priya) Sundararaman, founder and CEO of Umachi Books says: "Umachi Books is creating a partner ecosystem of the best in the business to bring a superlative reading experience to our young and impressionable readers. We're very happy that Umachi Books and Mobile Veda are changing the way kids will read books. Given the number of trees we're saving, I'm sure Mother Nature is happy too."
This is good for the environment and a fabulous reading experience for impressionable kids – who could ask for more!

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