Friday, April 8, 2011

Umachi - Introduction

What is Umachi?
Umachi is a brand for books with stories from Indian history and mythology.

What is Umachi's purpose? 
Our purpose is to create an awareness of the glorious tradition and heritage of the Indian civilization.
Readers gain moral and spiritual wisdom from this treasure trove of stories. This will act as a framework for building effective and confident global citizens of tomorrow.

How does Umachi achieve its goal?
Our stories are presented in contemporary prose with friendly  illustrations. They will have a positive and practical takeaway message. For younger children (3-8), the stories will be around mythological characters and epic heroes. For older kids (9-15), we will focus on biographies of great people from history. In future, we plan to have a series on deeper topics for young adults.


What does Umachi mean?
Umachi (pronounced as um-mah-chee) is a word derived from the combination of Uma (Hindu goddess symbolizing the energy of the universe) and Shiva (Hindu God symbolizing the transformation of life forms everywhere). This is a common moniker used for gods by kids in South Indian (Tamil) households.
 
How is Umachi different?
Here's why:

  1. The content is heavily researched for accuracy using various traditional and contemporary sources
  2. The content is prudently picked and presented to nurture faith and build character in impressionable minds
  3. The prose style  is contemporary and stretches the vocabulary of kids
  4. E-Books provide ready access to meanings of difficult words and 1-click access to a glossary of Indian terms
  5. The story, characters, glossary and illustration are consistent across all Umachi books
  6. Umachi books are picture/chapter books as research suggests that this format enhances comprehension and  sentence building skills
  7. Every Umachi book has an activity page at the end, putting creative young minds to work
  8. Umachi provides social networking for parents
Where can you find these books?
Currently only the e-books will be available in the following formats:

  • PDF (on Lulu)
  • Kindle content on Amazon (you can play it on all Kindle devices, Kindle for PC, Kindle for Mac and Kindle for iPad)
  • iBooks on Apple iPad - will be available shortly
The print version will be available soon for sale in India only.

1 comment:

  1. may i know when will the print version be available and where in chennai

    ReplyDelete